My daughter blogs too. Her comments are sprinkled throughout this blog. This morning she commented that she is becoming obsessed with organization. She visited THE CONTAINER STORE.
My first dealing with The Container Store was in San Antonio Texas in 1982. They were new to the market and there were billboards everywhere proclaiming, "CONTAIN YOURSELF". That's all they said. Speculation was wild in the city as to what exactly what the billboards meant. The Container Store was brand new at the time. Maybe they use the same tactic to this day - I don't know. "CONTAIN YOURSELF". What on Earth could it mean? This billboard onslaught went on for weeks. No one had any real idea what they could be advertising. Then one day, it was revealed at the bottom of the billboards in small letters. "The Container Store coming soon." What was a "Container Store?" The whole population of 1.5 million HAD to find out. We streamed mindlessly into the stores to discover it was simply a store featuring nothing but CONTAINERS. I felt ripped off. How was I to be excited about containers? Sure, I have things that need to be contained - who doesn't? But, there are plenty of places to get containers. Boxes, tubes, plastic, paper, things with drawers, things with lids. ZZZZZZZ. I am an idiot.
Every woman I've spoken with in the 20 plus years since, LOVES THE CONTAINER STORE. Women can shop for hours in these places. There is something deeply psychological about how women react to containers. Is it a woman's need to control things? Is it a quest to keep their things from losing control? That's what containers do - they contain things. In a woman's mind these containers contain "situations". They control out of control objects. WOMEN DIG THIS. The minds behind The Container Store are genius'. The stores are packed with women everyday - putting their lives in place with containers. Whitney Houston coined the term, "Exhale". That's what women do when their possessions are "contained." Containers are a girl-drug - plain & simple - and now my daughter is being dragged into the "container lifestyle." But, she wasn't dragged - she skipped in, probably whistling a happy tune - unaware of the narcotic effect of containers.